Key Insight

• Users want to exercise but cannot due to poor time management & stress regarding their jobs, school work, etc.

Depth of Insight

User Needs

• We expect the user to manage time more efficiently so that the user obtains their goal of being more active. As a university affiliate, when affiliates are prevented from exercising because of poor time management they tend to set other priorities back.

User Goals

• Users want to better understand how to manage time more efficiently and add more physical activity into their daily tasks seamlessly.


• Users want to feel rewarded for the tasks they have completed in order to feel accomplished and understand how to manage their daily tasks more effectively.

User Challenges

• Users have a misunderstanding of how little time it takes to be more active.


• Users are unmotivated and feel as though exercise is a burden that they have to go out of their way to do.


• Users are uneducated on how exercise can help relieve stress and have a positive impact on mental health

Grounding Evidence

• “Why Time Management Is Ruining Our Lives | Oliver Burkeman.” The Guardian, Guardian News and Media, 22 Dec. 2016, https://www.theguardian.com/technology/2016/dec/22/why-time-management-is-ruining-our-lives


• “techniques designed to enhance one's personal productivity seem to exacerbate the very anxieties they were meant to allay”


• Applications that promote “personal productivity” are considered as techniques that can “exacerbate” stress and anxiety linked to task management seen highly in college students.


• “Impact of Time Management Behaviors on Undergraduate Engineering Students' Performance.” SAGE Open, vol. 9, no. 1, 2019, p. 215824401882450. https://doi.org/10.1177/2158244018824506


• O'Connell (2014) also suggests that the balance between sleep, exercise, and appropriate diet alongside an increase in “downtime” would lead to a decrease in student illness, therefore suggesting the link between time management and physical health."


• Exercise is linked to promoting healthy habits that decrease “student illness”. By implementing exercise into student's lives we may decrease student's stress.


• Amolegbea. “Busy College Students: You Too Can Exercise!” UNC Healthy Heels, 3 Sept. 2013, https://www.healthyheels.org/2013/09/03/busy-college-students-you-too-can-exercise


• "Once classes begin and my Google calendar gradually becomes a multicolored depiction of the overcommitted college student, all that working-out momentum I build up over the long break tends to peter out, and exercise time gets squeezed out by other responsibilities."


• University of North Carolina states that exercise shouldn't require a large amount of time. We can learn to incorporate exercise seamlessly into our daily tasks. Managing what to do during task breaks can help improve time management as well as relieve stress.